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Dan Bilzerian’s Radical Rebrand: From Instagram Playboy to Antisemitic Hate Influencer

With more than 30 million online followers, the American Armenian influencer has broadened his hardcore hedonism and demeaning of women for hard-edged hate of Jews

Dan Bilzerian (screenshot YouTube)

Dan Bilzerian is a misogynist social media identity and cannabis merchant who markets a gun-toting, porn and gambling jetset lifestyle while hawking Holocaust denial and multiform anti-Jewish hate to his tens of millions of followers.

The Florida-born 44 year-old is a failed Navy SEAL candidate who acquired Armenian citizenship in 2018. Bilzerian has been dubbed (and self-described as) the ‘King of Instagram’ for his gaudy displays of wealth, high-stakes poker sessions, and a revolving cast of nearly naked companions. Since the October 7, 2023 Hamas attacks on Israel and the subsequent war in Gaza, the pro-Trump “alpha male” influencer has morphed into one of the most prominent online antisemitic and anti-Israel conspiracy merchants.

With more than 33 million adherents across platforms like Instagram and X—where his pinned post reads “Fuck Israel”—Bilzerian is no fringe figure. His brand enlargement from self-indulgent masculinist-hedonist to Jew-hating conspiracist mirrors a wider shift in influencer culture evident since October 7. Far right, pro-Trump, authoritarian-admiring masculinity gurus are centered increasingly on the demonization of Jews. Indeed, Bilzerian is a friend and fan of the accused sex trafficker and fellow misogynist, pro-Hamas influencer Andrew Tate, whom he cross-promotes.

“Epstein island was an Israeli Mossad op to blackmail US politicians. AIPAC makes our govt put Israel’s interests before ours. Covid was a scam & we got poisoned while Israeli big pharma made billions and our Israeli controlled govt & media forced it. The US is an occupied nation.”
Source: X, 06/22/2024

As he has gone quieter on Instagram, Bilzerian has accelerated his campaign of anti-Jewish disinformation and even placed antisemitism at the core of his online communications on X and in podcast and TV appearances. He has suggested, falsely, that Israel orchestrated the September 11, 2001 attacks and the assassination of President John F. Kennedy, and he has claimed the Mossad was behind Jeffrey Epstein’s criminal network.

Bilzerian has also asserted that COVID-19 was an “Israeli scam” and continues to promote conspiracy theories invoking Jewish control of media and finance. “The problem isn’t Zionism, the real problem is Jewish supremacy," he declared in a podcast with the extreme right ‘Hodgetwins’ in March 2025. In classic antisemitic language he often associates Jews with a communist plots and murders of Christians.

On May 18, 2025, for example, Bilzerian posted:

“Leon Trotsky’s real name was Lev Bronstien, Genrikh Yagoda’s was Yenokh Lyeguda, and Lenin’s last name was Ulyanov. They were all jews & they genocided 60 million Christians right before WW2. You aren’t taught this because it kills the narrative of jews always being the victims.”
Source: X, 05/18/2025

A week earlier, on May 11, he wrote:

“The fact that everyone has been programmed to have such a visceral reaction to the name Hitler but not to Stalin or Mao who killed WAY more people by any measure should make you question why and who would benefit from such a narrative.”
Source: X, 05/11/2025

Bilzerian, whom The Times of Israel labeled “the Jew-hating conspiracy tycoon” has also shared debunked material alleging that sacred Jewish texts condone violence against non-Jews. A meme he promoted falsely claimed the Talmud permits the murder and exploitation of gentiles—claims long associated with blood libel and popularized in notorious antisemitic forgeries like The Talmud Unmasked.

Bilzerian has relentlessly questioned the reality of the Holocaust. In an April 2024 appearance on Piers Morgan Uncensored, Bilzerian said: “I would bet my entire net worth that less than six million Jews were killed in the Holocaust”. On the same program, he praised Yahya Sinwar, the Hamas leader responsible for the October 7 attacks, as “a hero,” described the terrorist group as “a resistance organization” and scoffed at the evidence of mass rapes against Israelis by Hamas as “Israeli propaganda”.

Bilzerian’s antisemitism has also sparked legal trouble. In February 2025, a Canadian court in British Columbia found him in contempt after he refused to hand over control of Ignite International Brands Ltd.’s Instagram account. The company, which removed him as CEO, accused Bilzerian of using the account to spread antisemitic statements, thereby damaging its business. “After his removal as director, Dan Bilzerian has continued to cause disruption to Ignite’s business through his continued antisemitic social media posts, his refusal to provide Ignite with access to its own social media accounts and his communications to employees,” the company said. The judge fined him $10,000 CAD, noting, “There is no doubt that Mr. Bilzerian has intentionally failed to comply with the order”.

U.S. authorities are separately investigating the financial underpinnings of Ignite, which was allegedly run behind the scenes by Bilzerian’s father, Paul Bilzerian—a convicted fraudster who still owes over $180 million to the U.S. government. “On paper, Ignite’s CEO was Bilzerian’s son,” a U.S. Attorney’s Office filing from 2024 reads. “In fact, the elder Bilzerian exercised de facto control.”

Despite mounting criticism and warnings against his antisemitic posts on Instagram, Bilzerian remains defiant and continues his hateful rants on X. In past years, his alignment with far-right politics was slightly more coded. In December 2015, as Donald Trump surged toward the GOP nomination, Bilzerian tweeted:

“In an age of pussified political correctness, you have to respect the people who remain unfiltered @realDonaldTrump.”
Source: X, 12/16/2015

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ABOUT THE AUTHOR
Emma-Kate Symons
Emma-Kate Symons
Emma-Kate Symons is a Paris-based journalist and columnist who has been published in The Washington Post, The Wall Street Journal, Foreign Policy, The Atlantic, The New European and Reuters. Educated at the University of Sydney and Columbia University, Emma-Kate has reported from all over Europe, as well as from New York, Washington, Manila, Bangkok and Canberra.
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